Week 21-22 (April 17th -30th)Making an Official PublicationThe month long Easter Holiday was a good break from #sticky. We were finished with the off-site 'show' but Andrei, HyeYeon and I felt that we needed a more substantial publication that nicely encapsulated the work as a whole. The '#sticky' stickers is also part of the publication however it was more for the promotion of the event more than the actual purpose and process of the work.
We took this time to reflect on the sticker project and created a publication that included one of our favourite #sticky moments. It also includes information on locations, the Facebook address, and a collective artist statement. Click on the image below to see the pdf version of our publication.
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There are two particular artists that inspired this work, the main artist being Rachael Maclean (please see 'Singapore Girl..." blog) and the other less influential artist, Anne Horel.
Unlike McClain, Anne Horel uses the actual emoticons from the emoji app (the keyboard that every social media currently uses). She shows that emojis have become more than a form of iconography, but has become a language of its own. Just like any language, meaning is not created by the word (or symbol in this case) but context. She re-contextualises the emojis in a new setting of a moving gif-like image that is synchronised to music. Horel is every well-known in the online community, becoming something of a internet celebrity. She's an avid snapchat user and posts her work on Instagram. Week 19-20 (March 6th - 19th)We had such a blast sticking stickers all around London. We carried our stickers around and made very playful and improvised decisions that led to some interesting instances. We did it the day on the off-site show location we chose to present #sticky so that we could attend the private shows afterwards. Some of these photographs are on the Facebook page but here is a collection of some our favourites. Week 18 (February 20th - 26th)The stickers took a couple of days to be confirmed and produced so we turned our attention to the publication of our works. We came up with the name #sticky for our group and decided to get '#sticky' stickers printed as the publication for the event. Because we all had different approaches to the stickers, each of us came up with our own versions of #sticky. Along side the physical stickers, we decided to go online (as it is also a public space). We created a public facebook page called 'Sticky' and used our #sticky stickers for the cover photo. This page includes information about the event, our group, our artwork and information on where the stickers are location. It was updated in real time, where we posted pictures of some of the stickers in different locations. Friends and family (and other public Facebook users) were able to access, follow and like the page along with its contents. Below are some snapshots of the Facebook page online. All people have to do is search 'sticky' in the search engine. This meant that we had to plan out which locations we were going to have our stickers at. We chose locations that were near other off-site shows. It allowed people to stumble across our stickers on the way to other private shows. We timed it so that the our crit will align with the last event on the list.
Week 17 (February 20th - 26th)After much consideration, I decided to narrow the series to 11 different designs (5 Andrei pixel emoji + 6 block text). I really wanted to work with the repetition of the images within the public space but at the same time allow for small variety. The stickers had to have a consistency to them. Cost was also a big part of the production. It was much cheaper to print multiple copies of one design, rather than more designs and less copies. I still continued to stick with fun colours that were eye-catching. It was important that I demanded the attention of the viewers. I used vague, simple but strong words and presented them in pairs to emphasize on repetition. It gives it a sense of rhythm in many ways, very similar to the momentum and pace of the virtual world. The words are to have multiple (or double meanings) very much words and behaviours that are prominent in internet, meme and social media culture. The words are brought into the context of the public physical world and created a parallel of some kind... In the end, they turned out great! |
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